Sarment is a luxury lifestyle service provider that connects international enterprises, preferred partners and discerning individuals in gated digital ecosystems.

These offer privileged access to curated content, a reservation system and a global marketplace across multiple luxury genres.

The technology creates dynamic and contextual marketing solutions for enterprises; while giving luxury partners sophisticated consumer data on a single mobile digital platform.

Sarment combines service expertise with smart technology based on proprietary AI development.


Sarment connects consumers seamlessly with their passions and the world’s most coveted objects and experiences. Our vision of luxury is one of life-affirming excellence, not ostentation, arrogance or waste.

Products and services are carefully curated by our team of ambassadors. These specialists have strong relationships with global luxury providers and a deep connection with local partners.

We are trusted because we share our partners’ addiction to details, and do not overwhelm or sensationalise. We work hard to make great experiences simple and accessible. This “no-compromise-for-quality” approach is applied to each lifestyle genre in Sarment’s ecosystems, including restaurants, entertainment, events, fashion, health and wellness, art and culture, hotels, travel, fine wines and more.

With this ethos, we curate, present and frame amazing things.


The company was established in 2012 and quickly became the region’s fastest-growing luxury services company.

In 2014, Sarment established itself as a reference to manage and curate luxury products and experiences for high-net-worth individuals based on a unique service know-how and an unparalleled network of partners.

At the end of 2016, the success of the company’s development led to a partnership with a major Asian bank and the start of Sarment’s ambitious digital expansion.

This resulted in the creation of the world’s first AI-based lifestyle digital ecosystem, fully curated by Sarment’s industry ambassadors. This ecosystem provides highly personalised services and a marketplace solely dedicated to the luxury segment. 
Bertrand Faure Beaulieu
Chairman & Founder
Bertrand is a visionary entrepreneur who has achieved considerable success from identifying new opportunities in the global marketplace. He has created, built and sold businesses in industries such as banking, commodities, technology and corporate health.
Quentin Chiarugi
Chief Executive Officer
Quentin has spent more than 15 years working on the forefront of luxury customer experiences. He has held various management positions in prestigious London venues, as well as senior executive roles in Asia, building and managing luxury businesses.
Togi Gouw
Chief Financial Officer
Togi brings with him 30 years of experience working as a business-driven CFO and General Manager with blue chip companies such as Philips Electronics, Energizer and Schneider Electric. He holds a strong accounting and financial background in both consumer and retail businesses.
Michael Jon Hardman
Chief Marketing Officer
Michael has over 20 years of marketing and commercial experience, holding senior marketing positions in companies such as Microsoft and Burberry. He is an accomplished brand creative and marketing strategist who has also run his own marketing consultancy. He is skilled in articulating luxury in the online channel.
Will Beattie
Chief Technology Officer
Will has enjoyed a 15-year career at the vanguard of digital product development. With experience spanning the media, advertising, finance, insurance, and professional services industries, Will is an early pioneer of cloud computing and an avowed and agile project management evangelist.
Stephane Moreau
Managing Director of Operations
Stephane brings with him extensive international experience in marketing and distribution, having spent a 13-year retail growth adventure with Carrefour growing China’s first hypermarket to 153 outlets over 43 cities. The Parisian has lived on the mainland for more than 25 years and is exceptionally attuned to the needs of the high-end fine wine and spirits consumer market in Asia.
Paolo Bulgari
Honorary Chairman
Paolo, President of the Bulgari Group since 1984, has overseen the rapid and successful expansion of the revered Italian jewellery and luxury goods brand. After attending law school, he joined the family firm in 1960 where he specialised in precious stones to become one of the world’s leading experts in this field today.

Global Footprint


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